Myles McCorry - BikePure
BikePure have seen fantastic growth over the past few months. With new ambassadors in Qatar, Ghana and Taiwan their global influence and network is solidifying. The brand is a powerful one and with power BikePure is working hard to bring about change to protect the lives of future champions.
As cycling is the most drug tested sport in the world, victories in this battle will have exponential impact as the improved procedures are being passed on to other sports.
One of the core targets of BikePure’s work is rebuilding the testing procedures with the governing body of sport. They have built a working relationship with WADA. The World Anti-Doping Authority has the power to induce change and is the direct aim of their member’s efforts. A lesson learnt which all Social Entrepreneurs will be well aware of is ‘who is listening’? BikePure has over 40,000 members around the world, but only a few with the power and influence to assist with massive changes. Time spent researching and ‘courting’ the key people who have the power to actually induce change is time well spent.
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